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Tom at Roxio

Roxio Launches Easy Media Creator 10

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Santa Clara, California (September 5, 2007) — Roxio®, a division of Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today launched Easy Media Creator™ 10, a substantial upgrade to the company's flagship suite of digital media applications that enables consumers to quickly and easily turn their photos, video and music into impressive multi-media projects that can be shared on CD, DVD, the Web, or a range of mobile devices. The only complete digital media suite Certified for Windows Vista, Easy Media Creator 10 provides all of the tools users need to express their digital lives. Roxio Easy Media Creator® 10 will be available in retail stores worldwide this month and is available today directly from Roxio at www.roxio.com for $99.99 USD.


The latest version of Easy Media Creator is the ideal complement to Windows Vista. With a stunning new Aero user interface, it is easier than ever for consumers to manage their digital content from one project to the next, whether it is burning a DVD or uploading videos to YouTube. Creator 10 also includes great new Gadgets for Windows Vista, which make it incredibly convenient for users to capture internet and PC audio streams and convert their media files into their preferred format for easy playback on popular mobile devices, like the iPhone or Microsoft Zune.


"We are pleased to have a working relationship with Roxio, a global provider of digital media software,” said Dave Wascha, director of marketing for Windows Vista at Microsoft Corp. “Microsoft recognizes Sonic’s commitment to delivering quality solutions that enhance our users’ experience with Windows Vista.”


In conjunction with the launch of Easy Media Creator 10, Roxio is introducing Roxio MyMoments™, a program designed to help educate consumers on how to make the most of their digital lives. More than just online video tutorials, the MyMoments program starts with informational articles covering a broad spectrum of topics such as tips on buying and using a digital camcorder and how to capture great indoor photographs, and then moves on to step-by-step guides that lead users through the process of completing a wide range of personal digital-media projects. MyMoments also incorporates project examples that are designed to inspire creative experimentation. The Roxio MyMoments program is available to all consumers at Roxio.com and will be delivered directly to Easy Media Creator users through Roxio Central, the suite’s Web-aware “Home Page.”


“Easy Media Creator has always provided digital media enthusiasts with the tools, features, and controls which users of any experience level need to easily create, manage, and enjoy photos, music, and videos,” said Mark Ely, executive vice president of strategy, Sonic Solutions. “Understanding that the audience for digital media activities and devices is expanding, Roxio is going a step further with the launch of Creator 10 to provide not only the state-of-the-art digital media software tools designed for the broadest range of users, but also the training and creative inspiration consumers need to get the most out of their digital lives.”



Feature Highlights:


Mobile Companion

Roxio Easy Media Creator 10 includes a range of features to help users optimize their mobile enjoyment of personal digital media content. For example, Mobile Phone Doctor quickly and easily corrects problems common to photos taken with cell phone cameras, while Mobile PhotoFit optimizes digital photos for mobile device displays. In addition, Creator 10’s Media Manager enables users to synchronize media between the desktop and their portable devices such as iPods, BlackBerrys, PSPs, and other popular mobile devices.


Enhanced Audio Enjoyment

New in Easy Media Creator 10 is the Batch Audio Converter which saves users’ time by automatically converting popular audio file types into a single desired format. Multi-CD Ripper enables consumers to use optical drives in parallel to quickly copy their entire CD collection to their PC. Creator’s already impressive music capabilities are also enhanced with a new AutoMix feature. AutoMix dynamically generates a perfect playlist that can be saved on a CD, DVD, or sent to a mobile player for enjoyment during a long flight or a social gathering. Roxio Sound Editor now supports VST plug-ins for expanded audio effects and mixing capabilities, and with the DVD Music Album, consumers can create 50-hour music DVDs complete with on-screen navigation that now offers new professionally-designed menu templates.


Video Editing and Publishing

Beyond the unrivaled editing power offered in the 32-track timeline, complete with batch video-segment removal, timeline markers, and automatic tools for correcting color or removing background noise, users can now easily add the perfect sound track with SmartSound. Users simply select the music they like and it is automatically added and adjusted to fit the length of their production. Keeping pace with users’ desire to share creations with the world, Easy Media Creator 10 also enables consumers to send their finished project to YouTube with one click. Additionally, the suite now provides new menu styles, menu navigation capabilities, and a “Fit-to-Disc” auto encoding option that automatically optimizes video quality based on available disc space.


Data Protection

Easy Media Creator 10 supports the widest range of backup devices and media including single and dual-layer Blu-ray Discs and HD DVDs, and comes with a new feature that allows users to archive non-protected iPod music and video files to any PC. Easy Media Creator also enables consumers to protect only the files that have been changed since the last known backup and will even automatically prompt users to archive data when an external Hard Drive is connected.



Pricing and Availability


Roxio Easy Media Creator 10 will be available in retail stores worldwide this month and is available today directly from Roxio at www.roxio.com for $99.99 USD. Also available is Roxio Easy Media Creator® 10 Deluxe Suite, which includes a USB audio/video capture device from Dazzle for $149.00 USD. Registered owners of Roxio and Sonic products may be eligible for special upgrade offers.



About Roxio

Sonic’s Consumer Products Group develops a range of award-winning digital media creation, management, preservation, sharing, and enjoyment applications for home and business users under the Roxio brand. Roxio products offer the perfect blend of ease and power, enabling consumers to achieve professional results from their photo, video, and music projects with minimal effort. Roxio’s flagship applications, Easy Media Creator for the PC and Toast for the Apple Macintosh, are the best-selling products in their respective categories in North American retail.


Roxio's parent company, Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) enables the creation, management, and enjoyment of digital media content through its Hollywood to Home™ products, services and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases to the award-winning Roxio®-branded photo, video, music, and digital-media management applications. Sonic’s patented technologies and AuthorScript® media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Sonic Solutions is headquartered in Marin County, California.



Forward Looking Statements

This press release may contain forward-looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of Roxio Easy Media Creator 10. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward-looking statements.


Sonic, the Sonic logo, Sonic Solutions, Roxio, Roxio Easy Media Creator, Roxio MyMoments, Hollywood to Home, and AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.

Edited by Tom at Roxio

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