That is just a link to a screen where you can change your product key or upgrade Windows. I have an OEM version of Windows 10 Pro installed. It came with the build. No need to upgrade or change.
I did, however, run updates and installed a newer Win 10 Pro update, then tried installing the Roxio program again. Same error message.
FYI...I use this PC for editing and have DaVinci Resolve installed. I don't think that would cause any problems with the Roxio install however.