Firstly, thanks to "John at Roxio" for the pinned post on Activation. Good information.
However, John's perspective is, I assume, the perspective of one on the inside looking out. What is really needed is the group perspective of the many thousands of customers on the outside looking in.
And the perspective from a customer's point of view of the Activation, Registration and general Admin of this product is - to put it politely - abyssmal.
This is what customers want and therefore this is what Sonic Solutions should deliver: -
A simple process whereby I can
Setup my account with Roxio
Register my product
Activate my product
Thereafter I want to be able to update, use and enjoy the product.
Currently the process is annoying, annoying, annoying.
And if there is one important lesson that I have learnt in business, it is that an annoyed customer will not recommend your products and will not purchase other products.
Sonic Solutions can and should do better than this.