Finally! After much hair tearing and many reinstalls etc etc etc etc, i tried the tip that Calidonia suggested. I checked the kernal (see attached file) and found I was using 64bit. So i made sure that I changed to 32bit kernal and HEY PRESTO! It works!! nil problemo! Fantastic
Thank Goodness. Rather, thank Calidonia because Roxio certainly weren't that helpful and didn't have this answer!