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New Purchase vs. Upgrade



I just received an email from Roxio offering me Toast Titanium 16 for $49.99 (this was a limited time offer). As a longtime user of Toast, I went to see what the upgrade price would be and discovered it would be $10 cheaper to buy it as a fresh purchase, so I snapped it up and am glad I didn't upgrade earlier. However, this begs the question as to why Roxio didn't lower the upgrade price, to say $39.99, for the length of this limited offer?

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