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LightScribe Direct Disc Labeling Announces 12 New Consumer Electronics and SMB Licensees


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Press Release 07/25/07


LightScribe now licensed by over 80 electronics and software companies worldwide, including many disc publishing systems manufacturers focused on SMB market


Corvallis, Oregon, July 25, 2007 – LightScribe today announced that an additional twelve hardware brands, personal computer and optical drive manufacturers, media brands and disc publishing systems manufacturers have licensed its direct disc labeling technology.


These new licensees include hardware brands Apricorn, Ativa, Gear Head, and Sony; personal computer manufacturer MESH Computers; optical disc drive manufacturer Sony NEC Optiarc; media brands Ativa, Intenso, KODAK Media Products, and Vakoss; and disc publishing systems manufacturers Advanced Digital Research, Amtren, and Mexty Productions.


The expanded base of over 80 licensees worldwide highlights broad LightScribe technology adoption and reflects enthusiastic customer response. The growing base of disc publishing systems manufacturers represents growing application of LightScribe products in the small-to-medium business (SMB) market. Over 40 million LightScribe-enabled drives and 150 million CDs and DVDs have shipped to date*. Additionally, LightScribe-enabled drive shipments account for 17% of all DVD burners manufactured on a monthly basis**.


LightScribe Direct Disc Labeling technology is now being incorporated by the following personal computer, optical drive and media manufacturers, software developers, and media and hardware brands worldwide, including:


Hardware brands:

Ahtec Computer, Apricorn, Asustek, Ativa, BenQ, Buffalo, Candy Technology, CompUSA, Freecom Technologies, Gear Head, Gericom, HP, I/OMagic, LaCie, LG Electronics, Lite-On IT, Mad Dog Multimedia, Memorex, Pacific Digital, Philips, Pioneer, Samsung, and Sony


Personal computer manufacturers:

Alienware, Asus, Evesham Technology, Founder, HP, LG, Medion, MESH Computers, Packard Bell, Paradigit, Samsung, and Targa


Hardware component manufacturers:

MediaTek and Sunext Technology


Media brands:

Ativa, BenQ, Digitex, Esperanza, HP, Imation, Infiniti, Intenso, KODAK Media Products, Maxell, Memorex, Mitsubishi, Omega, Philips, Platinet, PRIMEON, Ricoh, River Pro Audio, TDK, Vakoss, and Verbatim


Media manufacturers:

CMC Magnetics, Mitsubishi Kagaku Media, Moser Baer India, and Prodisc


Optical drive manufacturers:

Asustek, Hitachi-LG Data Storage, Panasonic Communications, Panasonic Shikoku Electronics, Philips LiteOn Data Systems, Pioneer, QSI, Sony NEC Optiarc, TEAC, and Toshiba-Samsung Storage Technology


Software developers:

Acoustica, BHA, CyberLink, Droppix, Honest Technology, InterVideo, MicroVision Development, NEATO, Nero, NewSoft Technology, NewTech Infosystems, Roxio, SmileOnMyMac, Sonic Solutions, and Ulead


Disc publishing systems manufacturers:

Advanced Digital Research, Alea, Aleratec, Amtren, and Mexty Productions


System integrator:

Micro-Star International


"Recent customer research shows LightScribe in use by business and consumers alike," said Kent Henscheid, marketing manager for LightScribe. "Frequent users of optical media are particularly appreciative of LightScribe media’s professional look and prefer it over other labeling methods."


LightScribe -- a laser disc labeling technology found in many popular brands of disc burners, laptops and PCs -- gives people the ability to easily burn silkscreen-quality photos, graphics, images and text directly onto LightScribe CDs and DVDs. A simple title printed in normal mode will take a couple of minutes. A fuller disc image will take 15-20 minutes. Disc colors include gold CDs and DVDs as well as CDs in red, orange, yellow, blue, and green.


LightScribe-enabled CDs, DVDs, software, desktops, notebooks, aftermarket optical disc drives and duplicator systems are available at major retailers worldwide, as well as through most leading brands online.


About LightScribe:

LightScribe Direct Disc Labeling offers consumers and businesses a simple, no-hassle way to burn professional-looking, silkscreen-quality labels on their CDs and DVDs. LightScribe extends optical media, recorders and software through an integrated system of media with special laser-sensitive coating, laser control and imaging drive modifications, and labeling software enhancements. LightScribe uses the same laser that burns data in the disc drive to create precise, iridescent labels. LightScribe technology was developed and patented by HP. A business unit of HP, LightScribe licenses its technology to optical industry leaders in drive and media manufacturing and to hardware, media and software brands. Additional information about LightScribe is available at www.lightscribe.com.


* Drive and media sales per licensee reports.

** Drive sales percentage per licensee reports and Techno Systems Research Co., LTD (TSR) "Optical Disc Drive Market Report - 2007 1st Quarter Edition," published May 25, 2007.

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