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Memorex anounces DVD-R media with Labelflash Technology


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Press Releases



September 11, 2007


Memorex Advances DVD Labeling with New Labelflash™ Technology


Memorex Labelflash DVDs deliver high-resolution, highly durable disc designs in three easy steps




CERRITOS, Calif.- Sept. 12, 2007- Memorex,the leading brand of optical media at U.S.retail and a portfolio brand of Imation Corp (NYSE: IMN), today expands its specialty optical media product familywith the addition of Labelflash™ technology. Memorex brings Labelflash DVD media to U.S.and Canadian retail, enabling the consumer to use this advanced technology to create custom high-resolution DVD disc designs. Consumers and prosumers alike can now create custom photo and video DVDs in sharp, deep blue, monochromatic designs using Memorex Labelflash DVD-R discs and a Labelflash-enabled drive.



“Labelflash is the elite solution for consumers and prosumers seeking to add finely detailed disc designs to their keepsake DVDs,” said Carla Pihowich, director of marketing, Imation. “With Labelflash DVD-Rs, consumers have another solution to take their digital creations to a new level of design and personalization that can resist damage from smudges, scratches and the test of time.”



Labelflash DVDs include a specialized dye layer which interacts with the laser in a Labelflash-enabled DVD drive to produce high resolution designs on the label side of a DVD. Simply burn data onto the disc, flip it over, and the Labelflash drive creates unique prints in varying shades of blue without a printer, labels or ink.Because the Labelflash dye layer is positioned below the polycarbonate disc surface, Memorex Labelflash DVD-Rs are highly durable and provide superior resistance to smudging and scratching. The laser in Labelflash-enabled drives produces high contrastpictures with a256-step gradation and greater than 400 dpi resolution for excellent design quality.



Memorex Labelflash media is compatible with Labelflash-enabled drives found on select Toshiba®brand laptops.



Pricing and Availability

Memorex Labelflash DVD-R media will be available this month at major consumer electronics retailers and office super stores in the United Statesand Canada, and www.eMemorex.com . Suggested retail pricing is $14.99 for a 10-pack of Memorex Labelflash DVD-R media.



Is it live or is it Memorex?® Memorex, a portfolio brand of Imation Corp (NYSE: IMN), is the U.S.market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex products, please call 562-653-2800, or visit the Memorex Web site at www.memorex.com .

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