Timeo Danae Et Dona Ferentes

[gi7omy]

"...With the new search service, "Live Search Cashback," users scouting consumer goods on Microsoft's Live search engine will be shown items from retailers selling them at a discount. If the user then takes the plunge and buys those products, a cash rebate will be placed in a user account set up by Microsoft. Different from cost-per-click, or CPC, which has stuffed Google's pockets (SGP), this method deploys cost-per-action, or CPA...."

 

Seems MS is really after a bigger chunk of the search engine end of things. Article here:

 

http://www.internetevolution.com/author.as..._id=154593&

 

btw - the title actually translates as "I'm scared when Greeks give gifts" and is usually mistranslated as Beware of Greeeks bearing gifts