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Timeo Danae Et Dona Ferentes


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"...With the new search service, "Live Search Cashback," users scouting consumer goods on Microsoft's Live search engine will be shown items from retailers selling them at a discount. If the user then takes the plunge and buys those products, a cash rebate will be placed in a user account set up by Microsoft. Different from cost-per-click, or CPC, which has stuffed Google's pockets (SGP), this method deploys cost-per-action, or CPA...."


Seems MS is really after a bigger chunk of the search engine end of things. Article here:




btw - the title actually translates as "I'm scared when Greeks give gifts" and is usually mistranslated as Beware of Greeeks bearing gifts

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