Roxio Launches Online Storytelling Platform

[David de Roxio]

Santa Clara, California (August 11, 2008) — Roxio®, a division of Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today launched Roxio Online with PhotoShow®, a new Web service that enables families to quickly and simply turn their personal photos and video clips into engaging multimedia slideshows that can be shared privately with close friends and family. Whether it is photos or footage shot during a recent vacation, college graduation or other important family event, Roxio Online makes it easy and fun to turn these personal memories into an expressive multimedia slideshow complete with rich special effects and transitions, creative animations and captions, and a professional soundtrack. Families and others can begin to create unique personal stories that can be shared and enjoyed on PCs, DVDs, TVs, handhelds, and popular social media sites, all through a free subscription available at: http://www.roxio.com/go/online.

 

"There is nothing more gratifying than being able to share the joys of our lives with the ones closest to us," said Matt DiMaria, general manager of the Roxio division of Sonic Solutions. "With busy schedules and physical distances, photos and videos play an integral part in how we communicate in today's digital world. Roxio Online brings families together by not only making it easier than ever to create unique stories to instantly share with relatives across the globe but also by providing a complete storytelling platform that appeals to any memory keeper."

 

Consumers can test-drive the service and create PhotoShow presentations for free, and then subscribe to the premium service, which unlocks a host of additional creation and sharing capabilities. Premium subscribers are able to select from over 150 one-click themes that suit any occasion, enhance their story with over 500 animated graphics, add a commentary with more than 40 different title and caption treatments, and then pick the perfect accompanying soundtrack from more than 400 licensed professional music tracks. To see a visual demonstration of Roxio Online in action visit: "http://www.photoshow.com/watch/gt7zK7ER, or to read about the experience of Dave Habiger, Sonic CEO and president, with PhotoShow go to: "http://blog.roxio.com/mymoments/2008/08/making_digital_connections.html.

 

Bringing authors and viewers together, Roxio Online users can create a free web page with channels dedicated to specific events or occasions and share shows with family and friends by embedding final productions in popular sites like MySpace and Facebook or personal blogs such as Blogger. Users can also add a PhotoShow channel to their MSN, Yahoo, or Google pages or to their iTunes Podcast library. Roxio Online is also the only service that allows users to broadcast shows directly to cable TV, where they appear as a video-on-demand offering. Modern day digital storytellers can also turn their favorite PhotoShow stories into professionally created keepsake DVDs to enjoy and share for years to come.

 

Pricing and Availability

The Roxio Online premium service is priced at $39.99 a year and available now at http://www.roxio.com/go/online.

 

About Roxio

Roxio, Sonic's consumer products group, develops a range of award-winning digital media creation, management, preservation, sharing, and enjoyment applications for home and business users under the Roxio brand. Roxio products offer the perfect blend of ease and power, enabling consumers to achieve professional results from their photo, video, and music projects with minimal effort. Roxio's flagship applications, Easy Media Creator® for the PC and Toast® for the Apple Macintosh, are the best-selling products in their respective categories in North American retail.

 

Roxio's parent company, Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) enables the creation, management, and enjoyment of digital media content through its Hollywood to Home™ products, services, and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD and Blu-ray Disc titles to the award-winning Roxio-branded photo, video, music, and digital-media management applications and services. Sonic's patented technologies and AuthorScript® media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high-definition media formats and, through the Qflix™ platform, Sonic is defining new models for the digital distribution of Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California.

 

Forward Looking Statements

This press release may contain forward-looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of Roxio Online service. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in Sonic Solutions' annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with Sonic Solutions' most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. Sonic Solutions does not undertake to update any forward-looking statements.

 

Sonic, the Sonic logo, Sonic Solutions, Roxio, the Roxio logo, PhotoShow, Roxio Online, Easy Media Creator, Toast, Hollywood to Home, AuthorScript and Qflix are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.