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Sony Opens China's First Blu-ray Factory


cdanteek

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As U.S. consumer spending falters, Sony Pictures Home Entertainment is looking to China, where on Tuesday it unveiled the country's first Blu-ray Disc factory with partner the Shanghai Media Group.

 

Just weeks after Sony became the first Hollywood studio to distribute its movies on the new format in China, SPHE and SMG christened a 130,000-square-foot facility outside Shanghai capable of making up to 500,000 discs a month.

 

The factory, which will employ 200 full-time, was launched to serve the perceived growing number of Chinese willing to spend up to $30 for a high-definition new release title in a market flooded with $1 bootleg DVDs and pirated Internet downloads.

 

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