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The Highlander

Philips: 3d Tv To Appear In 2008

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The 3D TV experience, without the red and blue paper glasses, is likely closer than you think

 

Philips Electronics hopes in about two years to introduce a high-definition television that can play 3D content, CEO Rudy Provoost said in an interview at the Consumer Electronics Show. The technology is in the labs at Philips and not yet being shown publicly.

 

Although movie studios don't produce movies in 3D yet, consumers will be able to get a 3D experience from a 2D high-definition disc and these TVs, he said. As the technology catches on, studios will likely produce movies made from the beginning with 3D in mind, he added.

 

The 3D experiments are part of an overhaul at the European electronics company. Historically, Philips has been a large company with a sprawling product line that bounced in and out of profitability. It did well in Europe, but often struggled in other parts of the world. Since becoming CEO last year, Provoost has trimmed the company's product lines and re-emphasized upscale features on many products. The Ambilight lighting system on its TVs, for example, match the light coming from the TV with the ambient light in the room. The company has been reorganized into two groups: one that concentrates on premium products and another that works on DVD players and other established product categories.

 

 

3d_signage__monitor_2.jpg

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The 3D TV experience, without the red and blue paper glasses, is likely closer than you think

 

Philips Electronics hopes in about two years to introduce a high-definition television that can play 3D content, CEO Rudy Provoost said in an interview at the Consumer Electronics Show. The technology is in the labs at Philips and not yet being shown publicly.

 

Although movie studios don't produce movies in 3D yet, consumers will be able to get a 3D experience from a 2D high-definition disc and these TVs, he said. As the technology catches on, studios will likely produce movies made from the beginning with 3D in mind, he added.

 

The 3D experiments are part of an overhaul at the European electronics company. Historically, Philips has been a large company with a sprawling product line that bounced in and out of profitability. It did well in Europe, but often struggled in other parts of the world. Since becoming CEO last year, Provoost has trimmed the company's product lines and re-emphasized upscale features on many products. The Ambilight lighting system on its TVs, for example, match the light coming from the TV with the ambient light in the room. The company has been reorganized into two groups: one that concentrates on premium products and another that works on DVD players and other established product categories.

3d_signage__monitor_2.jpg

 

 

Wow! Looks great, something to look forward to. Thanks for the article................Patty

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Right on top of all this new stuff Neil is great. Way back when I was in college I worked with an electronics engineer that had the inside line on some stuff that RCA was trying to come up with as far as 3-D was concerned. What is was, was like a cubical box for the TV and you could look at it in any direction (top, front, back and sides) and see what ever was being projected. As an example, if you were watching someone on stage, if you looked at the "box" from the front you would see that view. Looking from the top of the box you would see the top of his head, and so on---. It just never made it.

 

Oh, I also read that someone is trying to come up with a TV that can emit smells. Watching a food commercial would be awsome huh ?

 

Frank.........

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